Marketing Waves
Personal Branding for Captains and Skippers
Marketing and communication to build a professional identity that makes a difference
Topics
The Amateur's Anchor
DiscoverIn this section:
Marketing Waves
Sustainable Luxury in Yachting: Storytelling or Reality?
Marketing Waves
Shipyard Marketing: Digital Steps on Board
Stories of the Deep
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Rose Island
A Robinson Crusoe style holiday: learn to survive on a deserted island
The Docastaway travel agency offers a truly unique holiday experience, living like a castaway on an uninhabited atoll
Frame
The memory of Cyprus between sky and open sea museums: from MUSAN – Museum of Underwater Sculpture to the horizon of the Green Line
The MUSAN - Museum of Underwater Sculpture, designed and created by the English sculptor Jason de Caires Taylor, is an incredible and evocative museum built in the seabed
At the Bottom of the Sea
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At the Bottom of the Sea
Discovering the San Josè, a shipwreck worth 20 billion dollars
The Spanish galleon, the San Josè, was carrying the biggest treasure of all time in its hold
Treasure Hunters
Namibia and its mysterious coast full of half-buried shipwrecks
Boating in a Portrait
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Boating in a Portrait
Luca Bassani: “All those summers in Portofino and cruising around the Mediterranean were the best sailing school”
Luca Bassani is the founder of Wally, which he started in 1994 introducing a new concept for a cruising yacht that in just a few years became a point of reference for the luxury yachting sector
